Title of the Book (in italics when typed, underlined when written) Ex: Twilight | Advertising Attack |
Author(s) or Editor Ex: Stephanie Meyer | Laura J. Hensley |
Publisher Ex: Little, Brown and Company | Raintree |
Year of Publication Ex: 2003 | 2011 |
City of Publication Ex: New York | Chicago |
Mode of Access (Print if you read the actual book, Electronic if you found it online, or through your kindle/nook/ereader): Ex: Print | Electronic |
Eddition if indicated: |
FIVE FACTS FROM THE SOURCE (Embedded): EX: After having known Edward for just a few short months, Bella admits that “it would cause [her] physical pain to be separated from him now" (Meyer 283). |
Some people pro-advertising argue that it "helps sell products and services, which creates jobs and keeps the economy moving" (Hensley 5). |
Advertisements affect a large portion of its audience by making the audience feel as though "they do not measure up to the people...they see in [them]" (Hensley 5). |
The advertisement industry "choose the strategy of playing to people's need to be admired and fit in" (Hensley 11). |
Messages within advertisements "tap into people's most basic insecurities, desires, and emotions" (Hensley 15). |
Because "facts alone will not usually convince people to spend their hard-earned money", advertisements utilize their audience's insecurities in order to devise an effective strategy to sell the product or service (Hensley 15). |
Summary of Source (Three-Four Sentences of the Who, What, Where, Why, and How in your own words. NO OPINION):
Advertising Attack explores the advertising industry by explaining the process of creating an effective advertisement. These facilities target a specific group of individuals as their audience and use their insecurities to ensue their desire to purchase certain products or services pertaining to the insecurities. By utilizing effective strategies, they trick the viewers into thinking they need a product or service when they can really do just fine without it.
Credibility of Source:
Author or Editor: Who is the author? What training have they had? If there is no author, examine the editor.
The author is Laura J Hensley, a writer and editor whose interests include art, literature, and popular culture.
Attachment: Does the author or editor have anything to gain from writing this, or is it simply informative?
The author is simply informative.
Bias: Do you detect a bias (a favoring of either side) in the author's writing?
No, the author is presenting information regarding the process of creating advertisements. She presents both sides of an argument pertaining to the effects of advertising on society.
References: Does the author cite references in the writing? If so, do these add or take away from the credibility?
The author does not cite any sources; this takes away credibility.
Use of Source: How will you use this source in your project?
I plan to use this source to present the origin of my topic's problem, and the processes they use to massively spread false advertisements that pollute society's perception of beauty.
